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Procter & Gamble Dominates NPD During Pandemic

Downy Infusions Scents, Gain Blissful Breeze and Tide Heavy Duty 10X are among IRI 2020 Pacesetters.

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By: TOM BRANNA

Editor

For more than a year, during the pandemic, consumers were forced to stay home. No surprise, then, that the most successful new product introductions focused on self-care and comfort, according to IRI. The best-selling new products of 2020 were honored with IRI's Pacesetter Awards. Procter & Gamble was well-represented with three new products among the top 10 in the non-food category. For more than 20 years, IRI has provided Happi with valuable on diverse topic including laundry deterge...

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